Privacy Policy

Introduction

HALIFAX ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://halifax-ads.com (the "Site") or use our online ads automation platform (the "Service").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our Service. By accessing the Site or using our Service, you consent to the collection, use, and disclosure of information in accordance with this Privacy Policy.

Information We Collect

We collect information in different ways when you interact with our Site and Service.

Personal Information

When you register for an account, sign up for our newsletter, fill out a contact form, or otherwise engage with our Site or Service, we may collect the following personal information:

• Full name
• Email address
• Phone number
• Company name and position
• Billing address and payment information
• IP address and other device identifiers

Information About Your Use of the Service

When you use our Service, we may collect information about:

• Your advertising accounts and campaigns
• Ad performance metrics and analytics
• Budget allocations and spend data
• Campaign settings and preferences
• Conversion data and goals

Automatically Collected Information

When you visit our Site or use our Service, we automatically collect certain information about your device and usage patterns, including:

• Browser type and version
• Operating system
• Device type and screen resolution
• IP address
• Referring website
• Pages visited and time spent on those pages
• Clicks and interactions with site elements
• Geographic location (country and city level)

Cookies and Similar Technologies

We use cookies, web beacons, pixel tags, and similar technologies to collect information about your browsing activities. These technologies help us analyze site traffic, customize content, and improve your experience. For more information about our use of cookies, please see our Cookie Policy section below.

How We Use Your Information

We use the information we collect for various purposes, including:

• To provide and maintain our Service - including to set up and manage your account, process transactions, and deliver the features and functionality of our platform
• To improve our Service - by analyzing usage patterns, identifying issues, and enhancing performance and functionality
• To personalize your experience - including remembering your preferences and customizing content based on your interests
• To communicate with you - about updates, technical notices, security alerts, support responses, and promotional offers (subject to your marketing preferences)
• To provide customer support - and respond to your inquiries, requests, and concerns
• To ensure security and prevent fraud - by monitoring for suspicious or unauthorized activities
• To comply with legal obligations - including responding to lawful requests from public authorities

Legal Basis for Processing (EU/UK Users)

For users in the European Union and United Kingdom, we process your personal information based on one or more of the following legal bases:

• Performance of a contract - to provide you with our Service according to our Terms & Conditions
• Legitimate interests - where it is necessary for our legitimate business interests and your interests and rights do not override those interests
• Consent - where you have explicitly given us permission to process your data for specific purposes
• Legal obligation - where we need to comply with a legal or regulatory obligation

How We Share Your Information

We may share your information with the following categories of third parties:

Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services on our behalf, such as:

• Cloud hosting and infrastructure providers
• Payment processors
• Customer support services
• Analytics providers
• Email service providers

These service providers are authorized to use your personal information only as necessary to provide these services to us and are contractually obligated to keep your information secure.

Advertising Platforms

To provide our Service, we may need to integrate with and share certain information with advertising platforms such as Google Ads, Facebook Ads, and other platforms that you connect to our Service. This sharing is done only with your explicit permission and is necessary for the operation of our Service.

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). We may also disclose your information to:

• Enforce our Terms & Conditions and other agreements
• Protect the rights, property, or safety of HALIFAX, our customers, or others
• Prevent or investigate possible wrongdoing in connection with the Service

International Data Transfers

Your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including personal data, to the United Kingdom and process it there.

For transfers from the EU/UK to countries not deemed to provide an adequate level of data protection, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission or UK authorities to ensure the protection of your personal information.

Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

When determining the appropriate retention period, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the data and whether we can achieve those purposes through other means
• Applicable legal requirements

If you request deletion of your account, we will delete or anonymize your personal information, unless we need to retain certain information for legitimate business or legal purposes.

Cookie Policy

Cookies are small text files that are placed on your device when you visit a website. We use cookies and similar technologies for various purposes, including:

• Essential cookies - necessary for the operation of our Site and Service (e.g., to remember your login status, authenticate users, and prevent fraudulent use)
• Analytical/performance cookies - to analyze how visitors use our Site, which pages are most popular, and to improve the user experience
• Functionality cookies - to remember choices you make and provide enhanced, personalized features
• Targeting/advertising cookies - to deliver advertisements relevant to you and your interests

Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. You can also use our cookie consent tool when you first visit our Site to manage your preferences. However, limiting or disabling cookies may impact your ability to use certain features of our Site and Service.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

For EU/UK Residents

Under the General Data Protection Regulation (GDPR) and UK data protection law, you have the following rights:

• Right to access - the right to request copies of your personal information
• Right to rectification - the right to request that we correct inaccurate information about you
• Right to erasure - the right to request that we delete your personal information in certain circumstances
• Right to restrict processing - the right to request that we restrict the processing of your information in certain circumstances
• Right to data portability - the right to request that we transfer your information to another organization or to you
• Right to object - the right to object to processing of your personal information
• Right to withdraw consent - the right to withdraw consent where we are relying on consent to process your personal information

For California Residents

Under the California Consumer Privacy Act (CCPA), you have the right to:

• Know what personal information is being collected about you
• Know whether your personal information is sold or disclosed and to whom
• Say no to the sale of personal information
• Access your personal information
• Request deletion of your personal information
• Not be discriminated against for exercising your privacy rights

Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided at the end of this Policy. We may need to verify your identity before responding to your request.

Marketing Communications

You can opt out of receiving marketing communications from us at any time by:

• Clicking the "unsubscribe" link in any marketing email we send
• Updating your communication preferences in your account settings
• Contacting us using the information provided at the end of this Policy

Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal information, including:

• Encryption of sensitive information in transit and at rest
• Access controls and authentication procedures
• Regular security assessments and testing
• Employee training on data protection and security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Children's Privacy

Our Service is not directed to individuals under the age of 16 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

Third-Party Links and Services

Our Site and Service may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to those third-party services. We recommend reviewing the privacy policies of any third-party services you access through our Site or Service.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

For significant changes, we will make reasonable efforts to provide more prominent notice, such as an email notification.

Contact Us

If you have any questions about this Privacy Policy, or if you would like to exercise any of your rights regarding your personal information, please contact us at:

HALIFAX

90 Reynolds Fall Clarkeview

PL28 8QJ, United Kingdom

Email: privacy@halifax-ads.com

Phone: +44 537 490 9087

For EU/UK residents: You have the right to lodge a complaint with your local data protection authority if you are not satisfied with our response to your concerns.